Variable Data Printing (VDP)
Micro-targeting delivers the optimal message
VDP empowers you to print different color images on the fly, based on variable attributes contained in your data file.
Collect data on your customers. Then allow us to feed that information directly into our “Print on Demand” digital press.
With VDP we can swap images on your mailer so that dog-loving customers see a dog image and cat-loving customers get a cat image—all on the same print and postal run! There’s no stopping to change plates. Your project is immediately ready to tray and mail.
Not just different images but perhaps you want to send different coupons within the same run. VDP makes that not only possible but economical. Imagine the possibilities.
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about digital print
COLMAR, PA
185 Discovery Drive, Colmar, PA 18915
phone 215.822.5775 • fax 215.822. 7977
TELFORD, PA
821 Tech Drive, Telford, PA 18969
phone 215.723.8018 • fax 215.723. 8077
NEW CASTLE, DE
1500 Johnson Way, New Castle, DE 19720
phone 302.322.5200 • fax 302.323. 9970
Encompass Elements is cGMP compliant and registered with the FDA and DEA.
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